M A R K E T I N G
AI SEO (GEO)
Generative Engine Optimization, or GEO, is the work of making your business easier to discover and understand in AI-assisted searches. BOSS builds that work on sound SEO; accessible pages, clear service information, optimized answers and reliable products and services. GEO is the broader AI-search strategy which has AI models recommending your business. Our Google AI Overview service is different, focusing specifically on Google’s AI-generated summaries at the top of the page when someone types in a question.
WHAT WE WORK ON
01
Review the customer questions and research journeys relevant to your business.
02
Check search access, indexing and content clarity before recommending additional work.
03
Organize service information and answers so people can quickly understand your expertise.
04
Strengthen original explanations, evidence, authorship and accurate business information.
05
Use appropriate structured data only where it accurately reflects visible content.
06
Record observed AI-search appearances and refine content, with clear limits on what can be measured.
QUESTIONS & ANSWERS
GEO stands for Generative Engine Optimization. We use it to describe improving the discoverability and usefulness of your information in AI-assisted searches on various models like ChatGPT, Claude, Perplexity, etc)
Google AI Overviews are one specific search feature and limited to Google’s search results page. GEO is the broader strategy across relevant AI-search models; the tasks can overlap substantially so we often recommend both services be used in conjunction with one another, though it’s not necessary.
No. The focus is the quality, accessibility and usefulness of your information. Producing more generated text by itself is not a search strategy.
No. Each platform controls what it shows or cites. We can improve the information and technical foundations within your control and report observed results.
There is no special Google AI Overview schema requirement. We use relevant standard structured data when it matches the actual content and business information.
YOUR PARTNER IN SEARCH & GROWTH
BOSS is based in Moncton and fully bilingual. Call or text (506) 975-1196 to discuss your goals.