M A R K E T I N G
LOCAL SEO
When people search for a service in Moncton, Fredericton, Saint John or another area you serve, your business needs a clear local presence. BOSS connects local keyword research, relevant location content, website optimization and Google Business Profile foundations around the places where your customers are. Local SEO is a search strategy for local discovery as opposed to Standard SEO which has a broader reach for customers who may be in other provinces or even countries. If you serve a local customer-base, Local SEO is what you need.
WHAT WE WORK ON
New Brunswick is the only officially bilingual province in the nation; this is why BOSS Marketing optimizes in both official languages (English & French) as this strongly benefits your business’ reach. Effective SEO and Local SEO means optimizing for keywords in both languages (using proper hreflang tags, dual-language service pages, and localized content).
01
Identify the services, communities and local searches that can bring relevant enquiries.
02
Review geographic targeting and search competitors across the areas you actually serve.
03
Improve service and location pages with useful, accurate information rather than duplicated city lists.
04
Align business name, address or service area, contact details and Google Business Profile categories.
05
Review locally relevant content, internal links and legitimate trust signals that support discovery.
06
Track available local search performance and keep refining priorities within your agreed scope.
QUESTIONS & ANSWERS
No. Your profile matters, but Local SEO also considers your website, service and location content, consistent business information and relevant local signals. That’s where BOSS comes in. We bring together your site, signals, citations and more in order to provide guaranteed first page ranking in your city.
Initial Google Business Listing optimization is a small but essential part of Local SEO. As it pertains to ongoing management (optimized posts, images and updates) this is an addon service to Local SEO. That said, ongoing management of your Business Listing isn’t essential in first page ranking. In other words, we get businesses first page ranking independently of ongoing Listing management.
Yes, where those locations reflect your service area. So for example, if you serve Moncton, Shediac and Bathurst, we plan the work around your business and competition in local areas and rank you where your business serves it’s customers.
Absolutely! While we’re based in Moncton, we work with businesses across all of New Brunswick (and at times beyond).
YOUR PARTNER IN SEARCH & GROWTH
BOSS is based in Moncton and fully bilingual. Call or text (506) 975-1196 to discuss your goals.